![]() This sickening homogeny of social media even extends to design: every Stories replicant uses those little circles every TikTok clone uses the swipe-up-to-scroll. Which major platform has a news feed, disappearing posts, private messaging, and a live broadcasting feature? That would be … all of them. It’s harder to know what any given platform is for when they all do the same thing. But copycatting on social media has led to platforms that look suspiciously similar, with fewer things that set them apart. I am overwhelmed with content and underwhelmed by features-at least until the next big thing comes along, and everyone lunges to copy that.Ĭompanies are always eyeing their competitors to see what works that’s just market research. TikTok grew from the ashes of Vine, which was acquired by Twitter, which is now pursuing a concept called Audio Spaces, a carbon copy of Clubhouse.ĭoes your head hurt? Mine does, as do my thumbs, which now have three times as many platforms to scroll for short-form and ephemeral videos. Snapchat now has Spotlight, similar to Instagram Reels, brazenly stolen from TikTok. ![]() Twitter now has Fleets, a rip-off of Instagram Stories, originally copied from Snapchat. The maxim holds true in Hollywood (honestly, a remake of Mulan?) and in Silicon Valley ("Uber but for X!"), but lately social media companies have taken unoriginality to new levels.
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